PEDALED – FW2021

PEdALED – FW2021 is a cinematic outdoor campaign filmed across Italy and France, where Giuseppe Bonasia, a Director of Photography specialising in sports and adventure cinematography, captures the rhythm of early starts, shifting weather and shared rides, creating a warm, uplifting portrait of cycling as a journey made of movement, companionship and pure enjoyment of the outdoors.

Created for the Italian market, the film was directed by Valerio Musilli, turning the Fall/Winter season into a poetic visual journey of motion and resilience.