Adidas – Ready For Winter

Adidas – Ready For Winter is a refined winter training campaign featuring Simona Quadarella and Franck Yannick Kessié, where Giuseppe Bonasia uses a clear, contemporary visual style to express the quiet focus of athletes getting ready for the season ahead.

Created for the Italian market, the film was produced by We Are Social and directed by Enrico Cerovac, presenting Adidas’ cinematic vision of winter performance.