KFC – Chicken Boom
Client: KFC
Creative Agency: Freeda
Director: Mattia Molinari
DP: Giuseppe Bonasia
Executive Producer: Jacopo Ardemagni
Producer: Alice Vianello
Asst. producer: Silvia Brigoli, Matteo Rota
Styling: Silvia Capra
MUA: Adriana Pranio
Set Design: Francesca Manuele
Home economist: Iviano Ravasio
Asst. HE: Pietro Bertozzi
Editor: Davide Vitola
Grading: Giulio Rosso Chioso
Tech. Equipment: Videodesign
KFC – Chicken Boom is a fast-paced food commercial where Giuseppe Bonasia, a Director of Photography specialising in food advertising, uses macro textures, high-speed motion, and precise lighting to amplify the visual impact of KFC’s iconic crispy chicken.
Shot in Italy for the international market, the film was produced by Freeda and directed by Mattia Molinari, who shapes its dynamic rhythm and bold visual style.