ASVIS – ARE YOU READY

ASviS – ARE YOU READY is a theatre-set spot built as a true “soundcheck” of sustainability. What starts as a routine technical rehearsal—mic levels, lights, cues—gradually becomes a clear rundown of the issues that shape our future: youth and women’s employment, participation in cultural and civic life, inequalities, and emissions. Alternating between stage and control room, the film uses metaphor and a touch of irony to show sustainability as something that needs coordination, measurement, and constant attention—economic, social, and environmental.

Created for the Italian market, the film was produced by Next Different for ASviS in collaboration with Pubblicità Progresso, directed by Gigi Piola, shot by Giuseppe Bonasia, and coloured by Daniel Pallucca.